Seasonal affective disorder (SAD) takes its toll on millions of North Americans each year, a condition that leads to depression, anxiety, and chronic fatigue as the winter months ensue. It's one reason why people migrate to sunnier quarters during winter season – or in the alternative remain in Canada and eat more donuts.
A simple observation of the Hortons’ drive through any morning clearly shows that Canadians love their morning coffee and donuts. When the Hortons’ medium coffee cup is examined for volume it is clearly less than the McDonald's medium cup – at about the same price – this tells me Hortons’ make more money per serving – (personally I like the McDonald’s coffee)
The chart below displays a huge symmetrical triangle which tends to precede a major move – up or down. The lower study is a relative analysis test which is showing recent improvement in THI vs the TSX Composite. Hortons is also a “safe” place to hide when investors seek to leave the riskier assets – watch for the break to the upside